“Never heard of them” said the Chief Flight Instructor at the busy Pontiac, Michigan airport (PTK) when I explained that I needed my BFR in time to race at Reno... The Air Races do not have enough exposure to market one of the most exiting, visual, and saleable venues in the world. Despite the fact that they have the most exotic aircraft, extreme audio, storied characters, and fifty years of history, too many folks have “never heard of them”. What’s not to sell?
All righttie then…there you have it… no sell, no exposure, no sale, no money, no races.
Red Bull “knows nothing about Air Racing” as it is said here and I agree. What Red Bull does know is “Marketing” and man are they gooood at it. How they present their events should be a model for RARA.
When you go to one of their sport shows. the onsite experiential coverage is “SPOT ON” awesome. There are enough “point of view” shots mixed in with “pass bys”, aerials, graphics, sounds, and great narration that you feel as thou you are rite there in the cockpit flying the course. When “The Bulls” ran the Detroit River I would watch the performing aircraft enter the start/finish cones and then immediately turn my attention to the “JumboTron” to appreciate the whole experience. Reno is “Tailor Made” for this sort of spectacular presentation.. Pylons are already in place for cameras, all with clear “line of site” perfect for micro wave transmission. Using the new affordable 1080p, progressive high definition cameras and available technology, the races would have live press feeds for the world to see and the JumboTron for Section 3. No bull, this is what needs to be done.
The Reno Stead Air Races are without a doubt the easiest and most opportune motor sport venue to present to a large audience, both live “on site”, and televised/taped for re-broadcast. It can and should be done.
P.S. I have raced Reno and worked some of the biggest "Live" shows. I know it can be done.
All righttie then…there you have it… no sell, no exposure, no sale, no money, no races.
Red Bull “knows nothing about Air Racing” as it is said here and I agree. What Red Bull does know is “Marketing” and man are they gooood at it. How they present their events should be a model for RARA.
When you go to one of their sport shows. the onsite experiential coverage is “SPOT ON” awesome. There are enough “point of view” shots mixed in with “pass bys”, aerials, graphics, sounds, and great narration that you feel as thou you are rite there in the cockpit flying the course. When “The Bulls” ran the Detroit River I would watch the performing aircraft enter the start/finish cones and then immediately turn my attention to the “JumboTron” to appreciate the whole experience. Reno is “Tailor Made” for this sort of spectacular presentation.. Pylons are already in place for cameras, all with clear “line of site” perfect for micro wave transmission. Using the new affordable 1080p, progressive high definition cameras and available technology, the races would have live press feeds for the world to see and the JumboTron for Section 3. No bull, this is what needs to be done.
The Reno Stead Air Races are without a doubt the easiest and most opportune motor sport venue to present to a large audience, both live “on site”, and televised/taped for re-broadcast. It can and should be done.
P.S. I have raced Reno and worked some of the biggest "Live" shows. I know it can be done.
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