Voodoo Unlimited Air Race
Teams with Champion Marketing, Pure Guts and TiVo
Voodoo Press Release Aug 5, 2000
Voodoo Unlimited Air Racing, the underdog favorite at the
2000 Reno National Championship Air Races this coming
September, has joined forces with Champion Marketing,
TiVo digital programming and Pure Guts gear and apparel.
This cross-promotional association forges a beneficial
alliance that focuses on lofty goals and the drive to
Over the years, Team Voodoo has been forced to overcome
heady obstacles in their quest for victory at the Reno
National Championship Air Races. With the team's
characteristic drive and determination, each hurdle has
been met and overcome with drive and professionalism.
Now, the purple P-51 is groomed and race ready.
"We're ready for success," Team Owner Bob
Button says. "We are extremely happy to be
associated with Champion Marketing, TiVo and Pure Guts.
These are our kind of people."
Champion Marketing is a natural choice for Team Voodoo
when it comes to building current and future marketing
relationships. Owner Jim Pera first came to the air races
in 1982, and has been a big fan ever since. His company
builds marketing programs and licensing deals that exceed
customer expectations in a wide variety of businesses.
excited to be associated with one of the three fastest
P-51 Mustangs in the World. "Team Voodoo has really
connected with the fans, and I'm looking forward to
seeing how much the fan base has grown since last year.
We are definitely excited to be a part of this
Champion Marketing has been able to attract TiVo, a
high-end company with connections to America Online and
Direct TV. TiVo technology allows subscribers to capture
real-time digital programming and replay it, store it or
pause it; all in digital clarity. Pera points out that it
is not merely a digital VCR; additional features make
TiVo an order of magnitude better than cable programming
and VCR tapes.
During the races, TiVo technology will be demonstrated in
the Voodoo pit and in the general admission market area.
Team Voodoo has also enlisted Pure Guts, a gear and
apparel company owned by Ron Cook. As a multiple world
speed record holder on a motorcycle, and the survivor of
the world's highest speed motorcycle crash at 200 mph,
Cook's philosophy fits perfectly with Team Voodoo's.
"Pure Guts is about mind set," Cook says.
"It's about having the strength to follow your
convictions, and then share your victories with those
around you, inspiring them, and being inspired in the
process. The more I've traveled around the country
sharing my stories, the more I've found people want to
tell me their Pure Guts stories. Everyone has them;
that's the power of Pure Guts."
With Voodoo's trials and tribulations over the past
years, and the adversity created by crashing his
motorcycle at 200 mph, both Team Voodoo and Pure Guts
have refused to accept defeat. They have risen to
overcome the obstacles placed in front of them. They
share the same goals, but more importantly, the same
drive and determination to achieve them.
Team Voodoo owner Bob Button is pleased with the new
sponsors for the 2000 air race season. "It's
exciting that we've struck a chord with other people out
there that possess the same drive that our team
has," he says. "We're looking forward to an
easy week at the races, and a high degree of success.
Thanks to Champion Marketing, Pure Guts, and TiVo, we
will be better prepared to do our job: win."
Currently, Voodoo is being prepared for flight test at
the Eagle's Nest Airport near Sacramento, California.
"Everything is coming together," Button says
with a grin. First flight with the new engine and prop
should occur August 10. The Reno National Championship
Air Races are September 14-17, 2000.
information, please contact:
Scott Germain/Team Voodoo
Ron Cook at
Pure Guts: 805-696-6644 or e mail at firstname.lastname@example.org
Jim Pera at Champion Marketing: 661-251-3110 or e mail at